Option 3 – Green Product Design and Marketing Develop a 'green' product idea and devise an appropriate marketing strategy.

Table of content1.0 Introduction22.0 caller-up profile23.0 Green overlap traffic pattern33.1 What is the solar cooker?33.1.1 Box cookers33.1.2 tailor concentrator cookers33.1.3 Panel cooker33.1.4 Hybrid cookers43.2 How does the solar cooker works?43.3 Advantages of solar cookers53.4 Disadvantages of solar cooker54.0 PEST analysis of Mauritius64.1 Politico-legal environment64.2 economical environment64.3 Social environment64.4 Technological environment75.0 gussy up analysis of Eco-Living alliance85.1 Strength of Eco-Living guild85.2 impuissance of Eco-Living Company95.3 Opportunities of Eco-Living Company95.4 Threats of Eco-Living Company96.0 Marketing objectives107.0 Marketing strategies117.1 organize market 1 ? Hotels117.2 bum 2 ? mickle in coastal regions11Target 3 ? People in upper regions128.0 fiscal forecast139.0 Conclusion / Recommendation1310.0 References14Green product design and marketing1.0IntroductionPollution, unripe ho exercise effect, acerbic rains, depletion of the ozone layer, melting of ice burgs at the poles among others are all scaring words that are defining the resign of our planet. Most of the world?s population depends on biomass to conform to their domestic energy unavoidably but today tidy sum are being to a greater extent cognizant and are moving towards green products and are beginning to use solar energy quite a than energy from combustion coal. This is wherefore today many companies are investing in solar energy products and one of the companies is Eco-Living Company. The latter(prenominal) is planning to put spate the solar cooker in Mauritius.

nonetheless before the introduction of the product, the order has to study the market and target various groups of people with its different marketing mixes. Furthermore a financial forecast make water be done ulterior on in this report. 2.0 Company profileEco-Living Company is a lodge which has existed since 1960. The company?s bursting aid statement is to be the deed one company to precede into account ?green? products. It is a multinational company and has proved its mastery in countries same(p) India, South Africa, Malaysia, Madagascar and Australia. The company is specialised in green products and has been providing solar... If you unavoidableness to get a plentiful essay, army it on our website: Orderessay

If you want to get a full information about our service, visit our page: How it works.