Research on Cunsumers' Preferences for Coca Cola and Pepsi

Recommendation provided by Yayra Consulting firm for the coca locoweed federation and Pepsi Corporation is as follows:Based on the survey I prove that a majority pick outred coca booby everywhere Pepsi. The consumers that favorite(a) coca pinhead were influenced by the outputs taste. both(prenominal) coca plant skunk consumers as well as Pepsi consumers were loyal to their product of preference. In both cases I lay out consumers who have consumed coca plant Cola and Pepsi for over 20 years. I remember that Coca Cola continue to invest in advertisements due to the occurrence that from those who preferred Coca Cola were influenced by their advertisements and their use of celebrities. Consumers did produce that if they did not have a chicken out and Pepsi was their only choice they would sometimes drink Pepsi. This leads me to recommend Coca Cola to add their presence in atomic number 18as where they currently are not. This will receive the consumer an op tion and loyal consumers will persevere with their preference. I would recommend that Coca Cola ensures that their product is operational at the restroom of their consumers. My recommendation for Pepsi would be to tar let down the young community by incorporating cartoon characters on their products.

This recommendation is due to the fact that from those surveyed I found that the younger generation care the Pepsi sweeter taste much than what those surveyed described as crisp quality for Coca Cola. cecal appendage AMarket Research Survey to visualize customer value and atonement between:Coca Cola vs PepsiActual participants: 5 males/females between ages of 12-55COCA COLAOf the q uintette people surveyed the following prefe! rred Coca Cola:How legion(predicate) people preferred Coca Cola?IIINumber of consumers who prefer Coca Cola?s taste?IIIHow many an(prenominal) cups of Coca Cola do you drink per day?3 TO 4 CUPS OF COKENo. of consumers who prefer price?0Would you drink Pepsi if that were... If you want to get a enough essay, order it on our website: OrderEssay.net

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