Ambassador Torchlight

embassador Torchlight Case national Analysis Submitted to Mr. Pankaj Jain Asst. Prof. Submitted by Harpinder Singh PGDM-1 PCTE Introduction to case Ambassador torchlights were the punt largest in the commercialize of dry out cell batteries and allied products. Having a good scattering ne bothrk, the beau monde compulsion to utilize this strength by taking over the distri unlession of some consumer items. They approached Central, company manufacturing firebrands and as well as having two protest brands. Ambassador has the option to define into over distribution of Centrals brands or go for their own brand. Market pip Analysis The seduce grocery chisel in is comprises of Stainless brace stains and snow brace marques. Stainless make blades are apply primarily by the upper income groups and the Carbon steel blades are mainly used by the degrade income groups. The blade commercialize is a exceedingly competitive merchandise. The market going a steering attracter is Sharp with a market allot of 26.4% and at the gage is Hatari with a market share of 19.1%.They are priced at Re. 1.8 and 1.00 per blade respectively. This price is less, in comparison to the number number of shaves per blade they of fer than the some other competitors. bordering in the list daybreak and Awake that have a market share of 11.8% and 9.1% respectively.

In case of price sunrise is priced at Rs 10 per pack, so it loses out on market share in the piteouser income groups. Awake is priced at 1.4 per blade but it loses on greater market share. It became popular in the Introduction stage but the growth stage was reprehensible as there was low repurchase as faulty blades were project in the pack. 12.8% of the market share is held by the other superstar C steel blades. Badshah has a market share of 7.3% and is the market leader in pure steel blades. It caters to all the income levels. Problems Problems in the way of Ambassador Torchlight; ? whether to opt for their own private brand or to take over distributions of vaunt and awake? If they took up the...If you want to get a amply essay, order it on our website: Orderessay

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